Hi, I'm Pedro 👋
Over the past 6 years I've worked across Product Discovery, UX Research, Product Strategy and end-to-end delivery for B2B, SaaS and AI products.
See selected work ↓Inheriting a fragmented open-source stack and turning it into one integrated product — concept to handoff in two months.
↗Unifying two separate seller-entry flows at RD's marketplace into one — without losing the terms advised sellers relied on.
↗A multi-tenant cyber-risk platform for industrial OT/CPS — one interface for the executive who decides and the analyst who operates.
↗An internal control platform for PBM discounts — one operator deciding which discount reaches which channel and which banner.
↗One pharmacy-counter form that adapts its fields per authorizer via API — unblocking discounts, staying compliant.
↗The more products I worked on, the less I believed my job was designing interfaces.
Today I spend most of my time understanding problems, aligning stakeholders, and helping teams make better product decisions. The interface is where that work becomes visible — not where it starts.
I work across discovery, strategy, and end-to-end delivery for complex B2B, SaaS, and AI products. I'm most useful where a product is fragmented or sidelined and needs someone to take ownership and give it a direction.
Short pieces on how I think about product decisions — scope, trade-offs, and the work that happens before the interface. Most start as posts on LinkedIn.